Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many…
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Posts published in May 2019
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms are a sign of expertise or the next big tectonic…
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many…
In the early part of the evolution of marketing as a discipline there were a lot theories and strategies. Almost none of them were backed by data. Today, in the…
The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able…
My inbox regularly gets flooded with a plethora of trends but for some strange reason most of them are on technology, big data and analytics. I am a believer in…