All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the…
Posts published in July 2019
Technological advances have led to large volumes of data being generated through and there is an increasing dependence of businesses on data-driven decision making. On the other hand, there is…
I hate it when the same brands come up when we think of innovation and future design, but I guess that’s why they are the marquee brands for which customers…
I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and…
Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting…
I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral…