I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioural Economics to shape and influence policy decisions, implementation and successful execution. The Swachh Bharat Mission, ‘Give it up’ for LPG subsidy, ‘Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi’ are programs that have the potential for huge social impact.
A key principle of Behavioural Economics is that while people’s behaviour is influenced significantly by social norms, understanding the drivers of these social norms can enable change. In India where religious and social norms play such a dominant role in influencing behaviour, Behavioural Economics can therefore provide a valuable instrument of change. Beneficial social norms can be furthered by drawing attention to positive influencers, especially friends, neighbours that represent role models with which people can identify.
Find attached a Government of India document on leveraging Behavioural Economics.
Neeraj Pratap
Neeraj Pratap Sangani is a Customer Experience Management & Marketing specialist with more than 29 years’ experience in business/marketing consulting, brand building, strategic marketing, and digital marketing. He has developed and executed connected customer experience strategies, CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Agro-Chemicals & Print Media. Neeraj is an Alumni of UCLA Anderson School of Management. A certified Behavioural economist. A post graduate diploma holder in Human Rights. A writer, director, and actor.
Published in Behavioral Economics