There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer know how to put them to use. These words are loosely used by a majority of people. This paper will throw light on the differences amongst the two along with a [pdf-embedder url=”https://cxmlab.com/media-bucket/2019/12/How-real-is-Artificial-Intelligence-in-the-Context-of-Marketing-and-Customer-Experience-Final.pdf” title=”How real is Artificial Intelligence in the Context of Marketing and Customer Experience Final”]few examples to help Marketing Professionals decode the complex code!
How real is Artificial Intelligence in the context of Marketing
Neeraj Pratap Sangani is a Customer Experience Management & Marketing specialist with more than 29 years’ experience in business/marketing consulting, brand building, strategic marketing, and digital marketing. He has developed and executed connected customer experience strategies, CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Agro-Chemicals & Print Media. Neeraj is an Alumni of UCLA Anderson School of Management. A certified Behavioural economist. A post graduate diploma holder in Human Rights. A writer, director, and actor.