How real is Artificial Intelligence in the context of Marketing

There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer know how to put them to use. These words are loosely used by a majority of people. This paper will throw light on the differences amongst the two along with a [pdf-embedder url=”https://cxmlab.com/wp-content/uploads/2019/12/How-real-is-Artificial-Intelligence-in-the-Context-of-Marketing-and-Customer-Experience-Final.pdf” title=”How real is Artificial Intelligence in the Context of Marketing and Customer Experience Final”]few examples to help Marketing Professionals decode the complex code!