Sanchar Saathi: From Must‑Have to Nice‑to‑Have in Just One Week
India’s Sanchar Saathi saga shows what happens when a well‑intentioned cyber‑safety tool is pushed like a compliance mandate into a complex, multi‑stakeholder ecosystem. In just a week, the app went from being a little‑known fraud‑prevention utility to a flashpoint on surveillance, platform power, and digital rights—forcing the government to scrap its pre‑installation order and retreat to a voluntary model. This article unpacks that arc: why diktats on people’s primary devices rarely stick in India, how the rollout contrasts with China’s top‑down digital controls, and what this episode teaches about designing trust‑centric digital public infrastructure.
Future-Proofing Martech Stacks: How India and APAC Enterprises Win With Hybrid Cloud, Modular CDPs, and Composable Design
Future-proofing martech stacks in India and APAC demands resilient architectures: hybrid cloud, modular CDPs, and composable design. Executives are integrating agentic AI for autonomous campaign management, advanced personalization, and continuous stack optimization. These strategies ensure agility, compliance, and innovation, empowering leaders to adapt dynamically and maintain a competitive edge throughout 2026 and beyond.
You Cannot Be Sovereign on Borrowed Compute: Algorithmic Sovereignty, AI Governance, and the Battle for Digital Independence
Explore how China, India, and global enterprises are redefining AI governance and algorithmic sovereignty. Discover practical frameworks for building sovereign compute and protecting digital independence.
Cultural Roots, Digital Branches: Martech’s Transformation in the Age of Kantara
As “Kantara: Chapter 1” sweeps the Indian box office this October—crossing ₹300 crore in just four days and igniting a wave of cultural conversation—it is clear that 2025 is a year shaped by disruptive storytelling and audience connection on an unprecedented scale. This epic, rooted in tradition yet executed with modern spectacle, mirrors exactly what […]
The Phygital Frontier: Blending AI and Human Touch in Modern Retail
From Shelves to Algorithms, the New Era of Intelligent Retail is here. The retail industry is likely to undergo a huge shift in 2025, driven by advancements in artificial intelligence (AI), automation, and data-driven personalization. These innovations are not just enhancing operational efficiency but are redefining how consumers shop, interact with brands, and experience retail […]
How Generative AI is Reshaping Data & MarTech in India
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
Top AI Tools Transforming Marketing in 2024
As we progress through 2024, artificial intelligence (AI) continues to revolutionize the marketing landscape, offering unprecedented opportunities for efficiency, personalization, and data-driven decision-making. From content creation to customer engagement, AI tools are transforming how marketers approach their strategies and campaigns. Let’s explore some of the most significant developments in AI marketing tools that are shaping […]
The Ultimate Guide for Marketers to Harness Data & MarTech
The last couple of years have been cathartic for businesses and society in general. People have reimagined their lives, their purpose, their business models, their beliefs, their relationships, and the list goes on. Life and consequently everything else has become fragile. In business, threats are emerging on a daily basis but so are opportunities. It […]
This MarTech Guide Will Amplify Your Marketing Strategy
Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new way of thinking. Headwinds over the last one year have fast-tracked and ensured that the next battle ground for the modern marketer is about customer-first, […]
Are You Using the Right MarTech Tools?
Marketing technology platforms, also known as Martech tools and Martech stacks, are the buzzwords in the marketing world today. In some cases, it has been observed that marketing activities have been delegated to Martech stacks. In many areas, they are touted as differentiators. Right? Wrong? Or a mix of both? Well, the judgment is still […]