We live in an age of the always-connected customer. With the help of new technologies, we can make deeper and more meaningful connections with our customers.

How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?
The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.

This platform has been created by Neeraj Pratap Sangani, a CXM & a Marketing specialist with experience in business/marketing consulting, brand building, strategic marketing and digital marketing.

He has developed and executed CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Agro-chemicals & Print Media.