Behavioural Economics

The new-age discipline to
create business value
 

Behavioral Economics
Neeraj Pratap

Why Behavioural Economics is important?

Behavioural Economics has been around for some time. People like Richard Thaler, Robert Shiller, Trversky, Cass Sunstein, Dan Ariely and many more have given their life to it. But it

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Behavioral Economics
Neeraj Pratap

Who gets influenced by Influencer Marketing?

Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting

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