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Data & Analytics
The future of marketing is data-driven marketing and data strategies are at the heart of business decision-making. The space is exploding with AI, ML and a multitude of new technologies are providing real-time data to drive business analytics. Going forward less is more and more of relevant real-time data will be the key for business success.
It’s been a long time since we have been discussing a customer single view or a 360-customer view. A...
In the era of data-driven decision making, data clean rooms have emerged as a critical component...
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
The recurring theme through this year has been customer retention. The needle is now moving from customer...
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back...
There is a huge amount of organised government data available for organisations to leverage but how many...
Today, organisations deal with massive amounts of data. To analyse all this data, organisations need...
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending...
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform...
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More...
