We live in an age of the always connected customer. With the help of new technologies, we can make deeper and more meaningful connections with our customers.
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation, and organisation-wide digital transformations. Today, many organisations are able to collect data from various sources, but they are
I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some
I have encountered numerous instances where people face an identity crisis, but in the last few months the ‘digital identity’ crisis has been the most talked about. I typically relate
The new normal is passe. We are today living a life we never imagined 16 months back. No doubt every second strategist worth his salt is telling us to ‘re-imagine’.
Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new
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With more than 13 years of experience in consumer data analysis & AI based technology in Adtech
Country Manager, Github India A technologist with a 20 year professional journey of conceptualising , building, marketing, selling & supporting technology products. Previously worked at SUN Microsystems, SAP, WizIQ.com, Adobe. An entrepreneur
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies
There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many
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