How Car Paywalls Will Transform the Global Automotive Industry and the way forward for Indian Automotive Players
The automotive industry in India contributes significantly to the country’s economy. It is expected to account for 12% of India’s GDP by 2026. While the current spate of discounting and slowdown are expected to be temporary, the industry will have to navigate a complex bunch of evolving challenges and opportunities in the near future. With constant […]
The emergence of gen AI is forcing data and marketing technology leaders to revisit their platforms
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
The Future of Search: How AI is Revolutionising Information Discovery
Artificial intelligence is rapidly transforming the landscape of search engines, ushering in a new era of information discovery and retrieval. As AI technologies continue to advance, they are reshaping how we interact with search engines and access knowledge online. From natural language processing to personalised results, AI is driving innovations that promise to make search […]
Zero-Party Data vs. Single Customer View: Key Differences and Implications for Marketers – Part 2
In the evolving landscape of data-driven marketing, understanding the nuances between diverse types of data and their applications is crucial. Two important concepts in this realm are zero-party data and the single customer view (SCV). While both are valuable for creating personalized and effective marketing strategies, they serve different purposes and are collected in distinct […]
Zero-Party Data: A Powerful Tool for Modern Marketers – Part 1
IIn today’s digital landscape, where data privacy concerns are paramount and third-party cookies are on their way out, marketers are increasingly turning to zero-party data as a valuable resource for understanding and engaging their customers. This article explores the concept of zero-party data, its importance for marketers, and effective strategies for collecting and leveraging this […]
How AI Can Be Designed to Mimic Human Empathy in Customer Interactions
In today’s digital age, artificial intelligence (AI) has become a cornerstone of customer service and marketing strategies. However, one of the most challenging aspects of AI development is designing systems that can mimic human empathy. Empathy is crucial for creating meaningful and emotionally resonant customer interactions. Here’s how AI can be designed to achieve this: […]
Winning with AI in Marketing: In a winner takes all market, understand the value of being right and the price of being wrong.
In the latest Meta earnings call, the word AI was mentioned a record 47 times! Meta over the past two years has shifted their investor messaging to focus on ways AI can bolster engagement and monetization to help the company make more money. Frankly, the AI hype cycle is at its peak. Every big player […]
The Marketing and Advertising Technology Ecosystem: A Comprehensive Approach to Optimizing Marketing Efforts
In today’s digital landscape, the marketing and advertising technology ecosystem has evolved into a sophisticated framework that enables businesses to effectively manage and optimize their marketing efforts. This ecosystem is segmented into three interrelated layers: data, intelligence, and activation. Together, these layers provide an integrated approach to accessing and moving data across various solutions, channels, […]
New Developments in AI Tools for Marketers: Shaping the Future of Digital Marketing
As we progress through 2024, artificial intelligence (AI) continues to revolutionize the marketing landscape, offering unprecedented opportunities for efficiency, personalization, and data-driven decision-making. From content creation to customer engagement, AI tools are transforming how marketers approach their strategies and campaigns. Let’s explore some of the most significant developments in AI marketing tools that are shaping […]
How AI is Revolutionising Real-Time Personalisation in Marketing
In today’s digital landscape, delivering personalised experiences to customers is no longer just a nice-to-have – it is a necessity. Artificial Intelligence (AI) is at the forefront of this revolution, enabling marketers to provide hyper-personalised, real-time experiences at scale. Let us explore how AI is transforming real-time personalisation in marketing. Advanced Data Analytics and Insights […]