Exploring Behavioral Science Trends: AI and Data Integration
The integration of AI with data science and behavioural science is revolutionizing both fields, creating new opportunities for understanding and influencing human behaviour. Here’s how AI is transforming these disciplines: Enhanced Predictive Modeling AI-driven models are being used to predict human behaviour and decision-making with unprecedented accuracy. These models can analyze vast amounts of data […]
Are Cognitive Biases Shaping Your Decisions? Find Out How!
We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive biases was introduced by Amos Tversky and Daniel Kahneman way back in 1972. The fact that its application has gained a huge amount of traction […]
6 Insights from Behavioral Economics Every Marketer Should Know
Very early on in my advertising career I had realized that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes that comes to mind is that – ‘Consumers don’t think how they feel, say what they think or do what they say.’ There has been […]
Ever Wonder How Behavioral Economics Can Boost Your Marketing Strategy?
I have been a Behavioral Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioral Economics both at the policy level by governments across the world and the faster adaption undertaken by corporates and marketing folks across the world. The Intersection of Behavioral Economics and […]
How Behavioral Science is Shaping Digital Markets & Consumer Behaviour?
I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and how businesses respond. The paper is divided into two parts, the first part explores the economic and social challenges presented by the evolution of digital […]
Influencer Marketing: Building Trust with Audiences
Influencer marketing plays a crucial role as influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, putting their reputation at stake by sharing their opinions on their personal social media platforms. Influencers and credibility must go hand in hand, and the […]
How Indian Govt. Uses Behavioral Economics to Drive Social Change?
I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioral Economics to shape and influence policy decisions, implementation and successful execution. The […]