There Will Be a Pre-AI and Post-AI History for All Organizations
AI will split every enterprise into a pre-AI past and a post-AI future. Organizations that localize intelligence, protect their data and culture, and design for AI sovereignty will write their own history—rather than having it algorithmically written for them by distant, one-size-fits-all systems.
Agentic Martech For Indian Enterprises – Part 5: Execution
Most AI and martech pilots die in POC purgatory instead of reaching production. This article lays out a four‑phase, 12–18 month execution playbook—data stabilisation, journey instrumentation, smart autopilot and scaled agents—so CXOs can safely operationalise agentic martech in Indian enterprises
Agentic Martech For Indian Enterprises – Part 4: Platform Choices
Platform choice in 2026 is no longer a feature checklist; it’s a decision about the operating environment your AI agents will grow up in. This article offers an India‑specific buy‑guide combining strategic priorities, agentic readiness and “India stack” alignment across Salesforce, Adobe, Zoho, LeadSquared, MoEngage, CleverTap and Netcore.
Agentic Martech For Indian Enterprises – Part 3: ROI & Governance
Most enterprises struggle to prove martech ROI, and AI agents can either close this value gap or magnify it. This article introduces a three‑dimensional scorecard—revenue, operational autonomy and risk—plus an AI/Agent Council model tailored for Indian CX leaders.
Agentic Martech For Indian Enterprises – Part 2: Architecture
A 2026 martech stack is no longer a list of tools; it’s an architecture of systems of record, insight and autonomy. This article shows where Salesforce, Adobe, Netcore, MoEngage, CleverTap, Zoho and LeadSquared fit—and, critically, where AI agents should actually live in your enterprise stack.
Agentic Martech For Indian Enterprises – Part 1: Strategy
Most enterprises in India are running 2018 martech in a 2026 environment of agentic AI, real-time CDPs and stricter data regulation. This article shows CX leaders how to rethink martech as an intelligent growth system, not a tool stack, and outlines a modern strategic framework.
TRAI’s Pilot and the End of Consent-Blind Marketing
India’s new digital consent pilot could redefine how brands earn the right to communicate. It replaces opaque, paper-based permissions with auditable, blockchain-backed, real‑time consent, tightly aligned with the DPDP Act. Brands must treat consent as a strategic asset—investing in transparent preference centres, interoperable martech, and value‑led communications to preserve reach while deepening customer trust.
Stop Prompting, Start Architecting: The AI Power Shift Smart Marketers Won’t Ignore
For the past two years, GenAI in marketing has largely meant writing clever prompts into chatbots, copy tools and content assistants. Marketers hoped that with just the right wording, a large language model (LLM) would reliably write, recommend, summarize and even make decisions across customer journeys. Reality has been messier: hallucinations, skipped instructions, inconsistent tone […]
Sanchar Saathi: From Must‑Have to Nice‑to‑Have in Just One Week
India’s Sanchar Saathi episode has become a textbook case of how even well‑intentioned digital safety initiatives can fail when they are rolled out as top‑down diktats rather than co‑created infrastructure. The government has now fully withdrawn the order that required every new smartphone to ship with a non‑removable Sanchar Saathi app, returning the tool to […]
Future-Proofing Martech Stacks: How India and APAC Enterprises Win With Hybrid Cloud, Modular CDPs, and Composable Design
The marketing technology landscape is at a critical inflection point in 2026, fueled by AI breakthroughs, new privacy regulation, and relentless digital transformation across India and APAC. Traditional, monolithic stacks are quickly becoming a liability—future-ready enterprises are pivoting to modular, resilient architectures that can adapt as innovation accelerates. Why Future-Proofing is Essential Hybrid Cloud and […]