Sanchar Saathi: From Must‑Have to Nice‑to‑Have in Just One Week
India’s Sanchar Saathi episode has become a textbook case of how even well‑intentioned digital safety initiatives can fail when they are rolled out as top‑down diktats rather than co‑created infrastructure. The government has now fully withdrawn the order that required every new smartphone to ship with a non‑removable Sanchar Saathi app, returning the tool to […]
Future-Proofing Martech Stacks: How India and APAC Enterprises Win With Hybrid Cloud, Modular CDPs, and Composable Design
The marketing technology landscape is at a critical inflection point in 2026, fueled by AI breakthroughs, new privacy regulation, and relentless digital transformation across India and APAC. Traditional, monolithic stacks are quickly becoming a liability—future-ready enterprises are pivoting to modular, resilient architectures that can adapt as innovation accelerates. Why Future-Proofing is Essential Hybrid Cloud and […]
You Cannot Be Sovereign on Borrowed Compute: Algorithmic Sovereignty, AI Governance, and the Battle for Digital Independence
Why Sovereignty Starts with Compute AI is reshaping what it means for a nation—and a business—to be truly sovereign. As governments and enterprises race to harness artificial intelligence, a single reality emerges: you cannot be sovereign on borrowed compute. This idea sits at the heart of China’s campaign for algorithmic self-sufficiency and is rapidly becoming a […]
Cultural Roots, Digital Branches: Martech’s Transformation in the Age of Kantara
As “Kantara: Chapter 1” sweeps the Indian box office this October—crossing ₹300 crore in just four days and igniting a wave of cultural conversation—it is clear that 2025 is a year shaped by disruptive storytelling and audience connection on an unprecedented scale. This epic, rooted in tradition yet executed with modern spectacle, mirrors exactly what […]
The Phygital Frontier: Blending AI and Human Touch in Modern Retail
From Shelves to Algorithms, the New Era of Intelligent Retail is here. The retail industry is likely to undergo a huge shift in 2025, driven by advancements in artificial intelligence (AI), automation, and data-driven personalization. These innovations are not just enhancing operational efficiency but are redefining how consumers shop, interact with brands, and experience retail […]
How Generative AI is Reshaping Data & MarTech in India
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
Top AI Tools Transforming Marketing in 2024
As we progress through 2024, artificial intelligence (AI) continues to revolutionize the marketing landscape, offering unprecedented opportunities for efficiency, personalization, and data-driven decision-making. From content creation to customer engagement, AI tools are transforming how marketers approach their strategies and campaigns. Let’s explore some of the most significant developments in AI marketing tools that are shaping […]
The Ultimate Guide for Marketers to Harness Data & MarTech
The last couple of years have been cathartic for businesses and society in general. People have reimagined their lives, their purpose, their business models, their beliefs, their relationships, and the list goes on. Life and consequently everything else has become fragile. In business, threats are emerging on a daily basis but so are opportunities. It […]
This MarTech Guide Will Amplify Your Marketing Strategy
Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new way of thinking. Headwinds over the last one year have fast-tracked and ensured that the next battle ground for the modern marketer is about customer-first, […]
Are You Using the Right MarTech Tools?
Marketing technology platforms, also known as Martech tools and Martech stacks, are the buzzwords in the marketing world today. In some cases, it has been observed that marketing activities have been delegated to Martech stacks. In many areas, they are touted as differentiators. Right? Wrong? Or a mix of both? Well, the judgment is still […]