The launch of Mid Journey’s web version, its benefits for users and its likely impact on its competitors
The launch of Midjourney’s web version represents a significant advancement in the AI image generation industry. By offering a more accessible and user-friendly platform, Midjourney not only enhances the creative experience for its users but also positions itself strategically against rising competition. As the industry continues to evolve, Midjourney’s focus on innovation and user satisfaction will be crucial in maintaining its leadership position.
How Car Paywalls Will Transform the Global Automotive Industry and the way forward for Indian Automotive Players
The automotive industry in India contributes significantly to the country’s economy. It is expected to account for 12% of India’s GDP by 2026. While the current spate of discounting and slowdown are expected to be temporary, the industry will have to navigate a complex bunch of evolving challenges and opportunities in the near future. With constant […]
The emergence of gen AI is forcing data and marketing technology leaders to revisit their platforms
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
New Developments in AI Tools for Marketers: Shaping the Future of Digital Marketing
As we progress through 2024, artificial intelligence (AI) continues to revolutionize the marketing landscape, offering unprecedented opportunities for efficiency, personalization, and data-driven decision-making. From content creation to customer engagement, AI tools are transforming how marketers approach their strategies and campaigns. Let’s explore some of the most significant developments in AI marketing tools that are shaping […]
Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact with technology. However, as with any innovative technology, there are concerns about how it will impact society. One of the biggest concerns is that generative AI will be used to replace human creativity and intuition. To address this […]
It takes a lot of hard work to make your customers life easy.
The last couple of years have been cathartic for businesses and society in general. People have reimagined their lives, their purpose, their business models, their beliefs, their relationships, and the list goes on. Life and consequently everything else has become fragile. In business, threats are emerging on a daily basis but so are opportunities. It […]
The Latest CX Technologies to Boost Your Customer Experience Strategy
Customer experience (CX) is a concept that involves everything from the level of service to how well products fit into customers’ lives. It is a key factor for business success, as it can drive customer loyalty, satisfaction, and retention. To deliver a great CX, businesses need to leverage the latest CX technologies that can help […]
The Digital Identity Crisis!
I have encountered numerous instances where people face an identity crisis, but in the last few months the ‘digital identity’ crisis has been the most talked about. I typically relate this to the good old days when we used to attend conferences and seminars. I would bump into some people who knew me by name, […]
The New Abnormal – Dynamic Strategy Planning
The new normal is passe. We are today living a life we never imagined 16 months back. No doubt every second strategist worth his salt is telling us to ‘re-imagine’. We need to reimagine our lives, our purpose, our business, our beliefs, our relationships, the list goes on. Values are one thing we can hold […]
MMA & Hansa Cequity Modern Marketers Guide to MarTech Maturity
Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new way of thinking. Headwinds over the last one year have fast-tracked and ensured that the next battle ground for the modern marketer is about customer-first, […]