How Generative AI is Reshaping Data & MarTech in India
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
Top AI Tools Transforming Marketing in 2024
As we progress through 2024, artificial intelligence (AI) continues to revolutionize the marketing landscape, offering unprecedented opportunities for efficiency, personalization, and data-driven decision-making. From content creation to customer engagement, AI tools are transforming how marketers approach their strategies and campaigns. Let’s explore some of the most significant developments in AI marketing tools that are shaping […]
The Ultimate Guide for Marketers to Harness Data & MarTech
The last couple of years have been cathartic for businesses and society in general. People have reimagined their lives, their purpose, their business models, their beliefs, their relationships, and the list goes on. Life and consequently everything else has become fragile. In business, threats are emerging on a daily basis but so are opportunities. It […]
This MarTech Guide Will Amplify Your Marketing Strategy
Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new way of thinking. Headwinds over the last one year have fast-tracked and ensured that the next battle ground for the modern marketer is about customer-first, […]
Are You Using the Right MarTech Tools?
Marketing technology platforms, also known as Martech tools and Martech stacks, are the buzzwords in the marketing world today. In some cases, it has been observed that marketing activities have been delegated to Martech stacks. In many areas, they are touted as differentiators. Right? Wrong? Or a mix of both? Well, the judgment is still […]