The current buzzwords in marketing seem to be connected customer strategies. Many books and articles are being written on the subject. But how true is all of it and how…
Posts tagged as “cmo”
As budget 2020 turns out to be a non-event and a lot of focus is still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not…
We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive…
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a…
The total number of mobile subscribers in India currently are 1.2 billion according to TRAI. This is not a revolution, it’s a Tsunami – multiple revolutions rolled into one. The…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
The recurring theme through this year has been customer retention. The needle is now moving from customer acquisition to customer retention. According to the Hansa Cequity insights team it costs…
It’s been a few years that Customer Experience has taken centre-stage. But beyond lip service what is the real action on the ground? In my mind CX is hijacked by…