Management teams across businesses and industries are furiously having online meetings, discussions and brainstorming sessions. Since customers have deserted them or rather, they have been forced into isolation, there is…
Posts tagged as “customer experience”
The future of customer experience is staring us in the face. Augmented Reality will bring the store into our homes. Chatbots will become intuitively conversational. 3D Printing will deliver customised…
The current buzzwords in marketing seem to be connected customer strategies. Many books and articles are being written on the subject. But how true is all of it and how…
As budget 2020 turns out to be a non-event and a lot of focus is still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not…
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
I have been a Behavioural Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy…
The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a…
Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome to Edge Computing. Edge Computing is a distributed,…
The total number of mobile subscribers in India currently are 1.2 billion according to TRAI. This is not a revolution, it’s a Tsunami – multiple revolutions rolled into one. The…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…