In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades…
Posts tagged as “data strategy”
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
There is a huge amount of organised government data available for organisations to leverage but how many are doing it? Countries around the world are embarking on significant modernisation of…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
Almost every meeting with the leadership team of the client starts with the following questions: Where are the actionable insights? What is the business implication of all the data driven…
There is too much noise around Data & Analytics and not without good reason. There is a huge amount of customer data being collected, processed and hopefully turned into value…