How Car Paywalls Will Transform the Global Automotive Industry and the way forward for Indian Automotive Players
The automotive industry in India contributes significantly to the country’s economy. It is expected to account for 12% of India’s GDP by 2026. While the current spate of discounting and slowdown are expected to be temporary, the industry will have to navigate a complex bunch of evolving challenges and opportunities in the near future. With constant […]
The emergence of gen AI is forcing data and marketing technology leaders to revisit their platforms
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
Winning with AI in Marketing: In a winner takes all market, understand the value of being right and the price of being wrong.
In the latest Meta earnings call, the word AI was mentioned a record 47 times! Meta over the past two years has shifted their investor messaging to focus on ways AI can bolster engagement and monetization to help the company make more money. Frankly, the AI hype cycle is at its peak. Every big player […]
Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact with technology. However, as with any innovative technology, there are concerns about how it will impact society. One of the biggest concerns is that generative AI will be used to replace human creativity and intuition. To address this […]
The Next Act for CMOs
I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some of the headlines I came across – ‘CMOs, You Have 23 Months to Live” (Ad Age), ‘The Most Dangerous Job in Business: The Chief Marketing […]
The New Abnormal – Dynamic Strategy Planning
The new normal is passe. We are today living a life we never imagined 16 months back. No doubt every second strategist worth his salt is telling us to ‘re-imagine’. We need to reimagine our lives, our purpose, our business, our beliefs, our relationships, the list goes on. Values are one thing we can hold […]
The change makers in a game-changing 2021
There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many isolated thoughts, each of them valid and true in its on limited way. When I look back, I kind of realise that too much vertical […]
Management lessons in leadership from the US Presidential elections
We all know that for an inquisitive mind, leadership lessons can be learnt from anyone and in the most unlikely of circumstances. But today, I want to be predictable and reflect on the US Presidential election, a spectacle that the world has been watching for the last few days. It had two diametrically opposite characters […]
Leading with creativity, not technology
The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after meeting (and there are too many of them), I hear senior professionals dive straight into executional and tactical stuff. Almost always when my team presents […]
Retailers need to re-invent and rebuild their business in real-time
In early May 2020, when I spoke to the owners of one of the biggest fashion brands in the country, they were despondent. Lockdown after lockdown over a four-month period has brought the Retail business to its knees. Large format stores, Large national brands, niche players, regional brands have seen sales collapse by 90%. Whenever, […]