The Symbiosis of Silicon and Soul: Marketing’s Evolution in the Age of Agentic AI
As we step into 2025, the marketing world is experiencing an unprecedented buzz around Agentic AI. This technology is not just an incremental improvement over traditional AI; it likely represents a significant leap in how businesses will engage with customers and manage their marketing strategies. The Evolution of AI in Marketing Agentic AI marks a […]
How Is the Role of the CMO Evolving Today?
I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some of the headlines I came across – ‘CMOs, You Have 23 Months to Live” (Ad Age), ‘The Most Dangerous Job in Business: The Chief Marketing […]
7 Change Management Tips to Future-Proof Your Business
The new normal is passé. Today, we’re living in a world we couldn’t have imagined 16 months ago. It’s no surprise that every strategist is urging us to ‘re-imagine.’ We need to reimagine our lives, purpose, businesses, beliefs, relationships—the list goes on. Values are the one constant we can rely on, as long as they’re […]
Why Marketers Can’t Afford to Ignore Tech Trends?
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies are redefining how we lead our lives. There is a whole generation now that is born into this tech era, where tech trends are shaping […]
9 Challenges in Marketing: Insights & Solutions
There are too many articles and discussions about the top trends in marketing, technology, analytics, and customer experience in the new year. Too much noise and too many isolated thoughts, each of them valid and true in its own limited way. When I look back, I realize that too much vertical specialization has been both […]
10 Management Lessons To Learn from Biden’s Presidential Journey
We all know that for an inquisitive mind, leadership and management lessons can be learnt from anyone and in the most unlikely of circumstances. But today, I want to be predictable and reflect on the US Presidential election, a spectacle that the world has been watching for the last few days. It had two diametrically […]
Adapting to Change Management in the Post-COVID-19 Era
Change Management Amid COVID-19: Navigating the New Normal COVID-19 is a black swan event, a human tragedy with long-term economic implications. Everything that we knew about the way the world conducted business prior to March 2020 has changed, and it will continue to change. In the next few quarters, consumer behavior, changed media consumption, partial […]
Change Management Insights: Adapting to Change
Management teams across businesses and industries are furiously having online meetings, discussions, and brainstorming sessions. Since customers have deserted them or rather, they have been forced into isolation, there is not much happening on the business front. Some of the key comments that I have picked up – We are all doing scenario planning. What […]
Effective Change Management Strategies for Post-Pandemic
It has been an unprecedented week. We have been aware of the danger for some time now and have been moving in the lower gears, waiting, watching, anticipating a little, going through the BCP (Business Continuity Plan), and managing change—adapting our strategies to the evolving crisis. As we shifted to top gear, enabling tech and […]
Why Change Management Is Key to Long-Term Organizational Success?
Look around any corporate house, manufacturer, service provider and one theme that resonates across is change management. So why do organizations need to change? They need to change because they need to deliver value to stakeholders, to customers, to society. Mostly organizational questions are like – should the organisation expand into new regions, get closer […]