Nike’s Marketing Strategy for Better Customer Experience
I hate it when the same brands come up when we think of innovation and future design, but I guess that’s why they are the marquee brands for which customers are willing to fork out a huge premium. On my recent trip to LA, I went to a Nike store at Del Amo Mall in […]
Exit CRM, Enter CXM: Why Customer Experience Matters More?
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms signify expertise or the next big shift in technology. From a marketing perspective, CRM was an acronym that resonated for almost two decades. But times are changing. Today, marketers are in a race to deliver […]
Essential Guide to Mastering Intent-Based Marketing
In the early part of the evolution of marketing as a discipline, there were a lot of theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their […]
2024’s Top 5 Customer Experience Trends You Can’t Miss
My inbox regularly gets flooded with a plethora of trends but for some strange reason most of them are on technology, big data and analytics. I am a believer in technology, but I am also of the firm opinion that technology is an enabler. Marketers can never delegate their job of thinking for their brands […]