Essential Guide to Mastering Intent-Based Marketing
In the early part of the evolution of marketing as a discipline, there were a lot of theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their […]
Role of Data-Driven Decision Making in Business Innovation
The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able to create shareholder value. Most of the top 10 valued companies in the Dow Jones Index did not exist 30 years ago. Five of the […]