How to Make Data Work for You with Decision Intelligence?
In a world where every professional is drowning in data, we need to take this discipline seriously in a new AI and ML driven world. What is Decision Intelligence & Why it Matters in a Data-Driven World? Decision intelligence is an engineering discipline that augments data science with theory from social science, decision theory, and […]
The Key Differences Between CDPs & DMPs Explained
All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the CSV destination, some of the key ingredients or buzzwords for enabling them are CDPs and DMPs. There is a significant amount of confusion around the […]
Essential Guide to Mastering Intent-Based Marketing
In the early part of the evolution of marketing as a discipline, there were a lot of theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their […]
Role of Data-Driven Decision Making in Business Innovation
The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able to create shareholder value. Most of the top 10 valued companies in the Dow Jones Index did not exist 30 years ago. Five of the […]