The Power of Storytelling with Data
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data than ever before. Amazon, Flipkart, and retailers are tracking average basket size, frequency of purchase, garment size, units, colours, designs, patterns, etc. Airlines are using […]
NDAP & the Democratization of Data for a Better Future
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP), aiming to drive the democratization of data by providing seamless access to publicly available government datasets. This platform will consolidate the latest data from various government websites, presenting it coherently while offering advanced tools for analytics and visualization. NDAP’s user-centric approach […]
The End of Third-Party Cookies: What It Means for Marketers
Users are demanding greater privacy, transparency, choice, and control over how their data is used or misused. It’s apparent that the web ecosystem needs to evolve quickly to meet these demands. Recently, as part of its Google privacy policy, Google announced that third-party cookies would be blocked in Chrome within two years. Safari had already blindsided […]
Importance of Prescriptive Analytics: Smarter Campaigns, Better Results
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades of blue’ campaign to the prospects? And many more such questions exist. Prescriptive analytics is about providing actionable insights, giving marketers recommendations on what steps […]
Personal Data Protection Bill 2019: What You Need to Know
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its introduction last year, MeitY (Ministry of Electronics and Information Technology), has solicited comments and suggestions on the PDP Bill from the public, various stakeholders, ministers […]
DataOps vs. DevOps: Revolutionizing Data Quality Management
The need and hunger for data in an organization is cliché. Organizations need to move beyond the obvious, but they are unable to do so because they are not certain about the data quality management of the data they possess. The quality of data does not exactly depend on how many sophisticated tools you buy. […]
How to Make Data Work for You with Decision Intelligence?
In a world where every professional is drowning in data, we need to take this discipline seriously in a new AI and ML driven world. What is Decision Intelligence & Why it Matters in a Data-Driven World? Decision intelligence is an engineering discipline that augments data science with theory from social science, decision theory, and […]
The Key Differences Between CDPs & DMPs Explained
All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the CSV destination, some of the key ingredients or buzzwords for enabling them are CDPs and DMPs. There is a significant amount of confusion around the […]
Essential Guide to Mastering Intent-Based Marketing
In the early part of the evolution of marketing as a discipline, there were a lot of theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their […]
Role of Data-Driven Decision Making in Business Innovation
The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able to create shareholder value. Most of the top 10 valued companies in the Dow Jones Index did not exist 30 years ago. Five of the […]