It is time for Data Fabric instead of Data Silos
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation, and organisation-wide digital transformations. Today, many organisations are able to collect data from various sources, but they are unable to collate, integrate, process, curate, and transform data. This has now become absolutely essential to deliver a holistic view of the business. Enter Data […]
The Data Analytics Reboot: Is pre-Covid19 data irrelevant?
I just wanted to set the cat amongst pigeons with the opening statement. Honestly, nobody knows the answer. Any analysis that we do these days has two factors: one – what is the trend month-on-month post-Covid19 struct us in India in March? and two – what is the LFL comparison to last year? Depending on […]
From being right about data to showing the right way with data
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data than ever before. Amazon, Flipkart and retailers are tracking average basket size, frequency of purchase, garment size, units, colours, designs, patterns, etc. airlines are using […]
The importance of prescriptive analytics in marketing
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades of blue’ campaign to the prospects? And many more such questions exist. Prescriptive analytics is about providing actionable insights, giving marketers recommendations on what steps […]
India – The Personal Data Protection Bill 2019 – Update
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its introduction last year, MeitY (Ministry of Electronics and Information Technology), has solicited comments and suggestions on the PDP Bill from the public, various stakeholders, ministers […]
Welcome to the world of Decision Intelligence
In a world where every professional is drowning in data, we need to take this discipline seriously in a new AI and ML driven world. Decision intelligence is an engineering discipline that augments data science with theory from social science, decision theory, and managerial science. Its application provides a framework for best practices in organizational […]
The Future of Web – Part 1
The web has become so ubiquitous. Its growth over the last thirty years has been staggering. IF you want to get a sense of the speed at which the web is generating data just visit internet live stats. I am sure it will be a mind-numbing experience.The sheer scale of the online world is staggering. […]
India – The next step on the Personal Data Protection Bill
Technological advances have led to large volumes of data being generated through and there is an increasing dependence of businesses on data-driven decision making. On the other hand, there is a huge collection and usage of data by the government for provision of State benefits. The biometric identification and verification system of Aadhaar that enables […]
EXIT CRM. ENTER CXM.
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms are a sign of expertise or the next big tectonic change in technology. From a marketing perspective CRM was an acronym that resonated for almost 2 decades. But times they are a changing. Today marketers […]