Managing Brand Complacence
Managing Brand Complacence By S SwaminathanWhile, successful brands are celebrated and failure brands are being viewed critically, it may be interesting to look at brands through the lens of “Brand complacence” from a company’s point of view to understand what makes brands sustain or even increase their value over time or what makes great brands […]
Holistic brand experience in the digital age
Holistic brand experience in the Digital age By S SwaminathanA brand of biscuit runs a social media campaign on their relationship with consumers.A brand of watch has a brand website that creates a personification of its brand imagery.A brand of hair oil has an e-store that sells through e-commerce websites.A brand of rice, attempting to […]
Podcast with Neela Saldanha
Independent Consultant She is currently a Senior Advisor at the Busara Center for Behavioural Economics, a research and advisory firm dedicated to advancing and applying behavioural science in the Global South and a board member at The Life You Can Save, a non-profit that inspires and empowers people to take action in the fight against […]