Independent Consultant

She is currently a Senior Advisor at the Busara Center for Behavioural Economics, a research and advisory firm dedicated to advancing and applying behavioural science in the Global South. She is also a board member at The Life You Can Save, a non-profit organization that inspires and empowers people to take action in the fight against global poverty.

Before this, she served as the founding Director of the Centre for Social and Behaviour Change at Ashoka University, a centre funded by the Bill & Melinda Gates Foundation.

Neela has more than fifteen years of experience in the private sector, spanning consumer insights, branding, strategy consulting, and sales. She has worked with leading consumer packaged goods multinationals such as Nestle, Unilever, and PepsiCo, as well as the strategy consulting firm Accenture.

Neela holds an MBA from IIM Calcutta and a PhD in Marketing (Consumer Psychology) from The Wharton School, University of Pennsylvania.