How AI Chatbots Are Evolving Beyond Simple Customer Service
Artificial intelligence chatbots have come a long way from their early days as basic customer service tools. While chatbots still excel at handling customer inquiries and support tickets, their capabilities have expanded dramatically in recent years. Today’s AI-powered chatbots are being deployed across industries to drive personalization, boost productivity, and enable entirely new ways of interacting with technology.
The STP Trifecta: Your Marketing Secret Weapon
All right, let’s dive into the nitty-gritty of Segmentation, Targeting, and Positioning (STP) from the trenches. I have seen trends come and go, but STP remains the bedrock of effective marketing. Here is the real deal on making STP work for you in today’s fast-paced market.
Volkswagen’s Integration of ChatGPT: Revolutionizing the In-Car Experience
Volkswagen’s recent announcement of integrating ChatGPT into its vehicles marks a significant milestone in automotive technology, promising to transform the driving experience for millions of customers worldwide. This innovative move positions Volkswagen at the forefront of AI integration in the automotive industry, potentially reshaping how drivers interact with their vehicles and enhancing overall customer satisfaction. […]
How Car Paywalls Will Transform the Global Automotive Industry and the way forward for Indian Automotive Players
The automotive industry in India contributes significantly to the country’s economy. It is expected to account for 12% of India’s GDP by 2026. While the current spate of discounting and slowdown are expected to be temporary, the industry will have to navigate a complex bunch of evolving challenges and opportunities in the near future. With constant […]
How AI Can Be Designed to Mimic Human Empathy in Customer Interactions
In today’s digital age, artificial intelligence (AI) has become a cornerstone of customer service and marketing strategies. However, one of the most challenging aspects of AI development is designing systems that can mimic human empathy. Empathy is crucial for creating meaningful and emotionally resonant customer interactions. Here’s how AI can be designed to achieve this: […]
A great CX is the only way to build brand loyalty in the future.
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast the death of brand loyalty. Numerous reasons were given, there are too many brand choices, the difference between brands is notional or non-existent, discounts kill loyalty, etc. But then, despite all these reasons some brands continue to […]
The Next Act for CMOs
I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some of the headlines I came across – ‘CMOs, You Have 23 Months to Live” (Ad Age), ‘The Most Dangerous Job in Business: The Chief Marketing […]
Leading with creativity, not technology
The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after meeting (and there are too many of them), I hear senior professionals dive straight into executional and tactical stuff. Almost always when my team presents […]
Connected devices will drive connected customer experiences
The future of customer experience is staring us in the face. Augmented Reality will bring the store into our homes. Chatbots will become intuitively conversational. 3D Printing will deliver customised and locally made goods. Mobile & wearable devices will become embeddable. Biometric and embedded payment systems will become passé. Blockchain technology will help end fake […]
In the digital world brands are much more in your face and not so much in your mind
As budget 2020 turns out to be a non-event and a lot of focus is still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not help but think about how our biases have taken over professional etiquette, acceptable social behaviour and plain old common sense. I have no intention of […]