Why do Marketers need to keep pace with tectonic shifts in technology?
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies are redefining how we lead our lives. There is a whole generation now that is born into this tech era. Going forward, organizations and brands […]
Google – Taking online privacy head-on
Users are demanding greater privacy, transparency, choice and control over how their data is used or misused. It’s apparent that the web ecosystem needs to evolve and evolve very quickly to meet these demands. Recently, Google announced that the third-party cookies would be blocked in Chrome within two years. Safari had already blindsided us by blocking […]
The raging debate about CDP Vs DMP
All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the CSV destination, some of the key ingredients or buzzwords for enabling them are CDPs and DMPs. There is a significant amount of confusion around the […]
THE VALUE DILEMMA: CHOOSING THE RIGHT MARTECH STACK
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many areas it is touted as a differentiator. Right? Wrong? Or a mix of both? Well, the judgement is still out. The fact is that MarTech […]
The Value Dilemma: Choosing the right MarTech stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many areas it is touted as a differentiator. Right? Wrong? Or a mix of both? Well, the judgement is still out. The fact is that Martech […]