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Behavioral Economics

How Indian Govt. Uses Behavioral Economics to Drive Social Change?

by Neeraj Pratap

Published on July 9, 2019

I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioral Economics to shape and influence policy decisions, implementation and successful execution. The Swachh Bharat Mission, ‘Give it up’ for LPG subsidy, ‘Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi’ are programs that have the potential for huge social impact.

The Role of Behavioral Economics in Shaping Social Norms and Behavior

A key principle of Behavioral Economics is that while people’s behaviour is influenced significantly by social norms, understanding the drivers of these social norms can enable change. In India, where religious and social norms play such a dominant role in influencing behaviour, Behavioral Economics can therefore provide a valuable instrument of change. Beneficial social norms can be furthered by drawing attention to positive influencers, especially friends and neighbours who represent role models with which people can identify.

Find attached a Government of India document on leveraging Behavioural Economics.

Neeraj Pratap

Neeraj Pratap Sangani is a Customer Experience Management & Marketing specialist with more than 29 years’ experience in business/marketing consulting, brand building, strategic marketing, and digital marketing. Read More