The Symbiosis of Silicon and Soul: Marketing’s Evolution in the Age of Agentic AI
As we step into 2025, the marketing world is experiencing an unprecedented buzz around Agentic AI. This technology is not just an incremental improvement over traditional AI; it likely represents a significant leap in how businesses will engage with customers and manage their marketing strategies. The Evolution of AI in Marketing Agentic AI marks a […]
Sora AI Leak: How Ethical Concerns Are Shaping the Future of AI Video Generation
Artificial Intelligence (AI) is a rapidly evolving field that presents numerous opportunities for innovation, efficiency, and growth across various industries. However, the integration of AI into everyday life also brings significant challenges, particularly in balancing security, ethical development, and community engagement. This article explores these challenges and highlights recent examples of conflicts that illustrate the […]
Unlocking AI Potential: How Anthropic’s Model Context Protocol Enhances Data Integration Across Industries
There is considerable excitement around the potential impact of Anthropic’s Model Context Protocol (MCP) on AI-powered applications across industries. This open-source standard promises to revolutionize how AI systems interact with diverse data sources, potentially enhancing their capabilities and relevance in various sectors. Here’s how MCP could transform AI applications from a data analyst’s perspective: Enhanced […]
Game-Changing Data Analytics Trends to Watch in 2024
There is too much noise around Data & Analytics and not without good reason. There is a huge amount of customer data being collected, processed and hopefully turned into value driven insights. Globally we are witnessing a consolidation of analytics capabilities across the technology world, from Salesforce acquiring Tableau, Microsoft having its Power Platform. All […]
How Generative AI is Reshaping Data & MarTech in India
The emergence of generative AI (gen AI) is fundamentally reshaping the landscape of data and marketing technology in India, compelling leaders in these fields to reevaluate and revamp their existing platforms. This transformative technology is not just an incremental improvement but a paradigm shift that promises to revolutionize how Indian businesses interact with data, engage […]
What’s Next in the Future of Artificial Intelligence & Search Engines?
Artificial intelligence is rapidly transforming the landscape of search engines, ushering in a new era of information discovery and retrieval. As AI technologies continue to advance, they are reshaping how we interact with search engines and access knowledge online. From natural language processing to personalized results, AI is driving innovations that promise to make search […]
Zero Party Data vs Customer Single View: What Marketers Need to Know
In the evolving landscape of data-driven marketing, understanding the nuances between diverse types of data and their applications is crucial. Two important concepts in this realm are zero-party data and the customer single view (CSV)/single customer view (SCV). While both are valuable for creating personalized and effective marketing strategies, they serve different purposes and are […]
Zero-Party Data Explained: Your Tool for Privacy-First, Personalized Marketing
In today’s digital landscape, where data privacy concerns are paramount and third-party cookies are on their way out, marketers are increasingly turning to zero-party data as a valuable resource for understanding and engaging their customers. This article explores the concept of zero-party data, its importance for marketers, and effective strategies for collecting and leveraging this […]
How to Use AI in Marketing: The Ultimate Guide for Marketers
In the latest Meta earnings call, the word AI was mentioned a record 47 times! Meta, over the past two years, has shifted their investor messaging to focus on ways AI in marketing can bolster engagement and monetization, helping the company make more money. Frankly, the AI hype cycle is at its peak. Every big […]
CEO Guide: Data-Driven Marketing Optimization Strategies
In today’s digital landscape, the marketing and advertising technology ecosystem has evolved into a sophisticated framework that enables businesses to leverage data-driven marketing and effectively manage marketing optimization. This ecosystem is segmented into three interrelated layers: data, intelligence, and activation. Together, these layers provide an integrated approach to accessing and moving data across various solutions, channels, and customer […]