TRAI’s Pilot and the End of Consent-Blind Marketing
India’s new digital consent pilot could redefine how brands earn the right to communicate. It replaces opaque, paper-based permissions with auditable, blockchain-backed, real‑time consent, tightly aligned with the DPDP Act. Brands must treat consent as a strategic asset—investing in transparent preference centres, interoperable martech, and value‑led communications to preserve reach while deepening customer trust.
Stop Prompting, Start Architecting: The AI Power Shift Smart Marketers Won’t Ignore
For the past two years, GenAI in marketing has largely meant writing clever prompts into chatbots, copy tools and content assistants. Marketers hoped that with just the right wording, a large language model (LLM) would reliably write, recommend, summarize and even make decisions across customer journeys. Reality has been messier: hallucinations, skipped instructions, inconsistent tone […]
You Cannot Be Sovereign on Borrowed Compute: Algorithmic Sovereignty, AI Governance, and the Battle for Digital Independence
Why Sovereignty Starts with Compute AI is reshaping what it means for a nation—and a business—to be truly sovereign. As governments and enterprises race to harness artificial intelligence, a single reality emerges: you cannot be sovereign on borrowed compute. This idea sits at the heart of China’s campaign for algorithmic self-sufficiency and is rapidly becoming a […]
When AI Goes Off-Script: Rogue Foundation Models, Foot Faults, and Unforced Errors
As the world tunes in to the drama at Wimbledon—where top seeds are tumbling and Centre Court is serving up upsets—and cricket fans track every twist of the India-England Test series at Edgbaston, it’s clear that even the best-prepared players and teams can’t always predict what happens next. Whether it’s a surprise foot fault at match […]
The Human Touch: How Smart UI Design Will Make or Break Generative AI Adoption
There is no doubt that Generative AI is going to impact our professional lives big time. However, the more time I spend on such projects, experiments, and discussions, I discover that one of the biggest things that will need to be addressed is the UI. Gen AI is transforming industries by enabling the creation of […]
Claude 3.7 Sonnet: Anthropic’s Hybrid AI Model with User-Controlled Reasoning
Anthropic, a leading AI research company, this Monday, unveiled Claude 3.7 Sonnet, their latest large language model (LLM), touted as a “hybrid reasoning model.” Just a few days back I had written on – The Chain-of-Thought Breakthrough: How LLMs are Learning to Reason Like Humans – CXMLab. This launch marks a significant step in the […]
The Chain-of-Thought Breakthrough: How LLMs are Learning to Reason Like Humans
The evolution of Large Language Models (LLMs) has been one of the most transformative developments in artificial intelligence. Traditionally, these models excelled at generating human-like text, summarizing information, and answering questions. However, they often struggled with tasks requiring deeper reasoning, contextual understanding, and multi-step problem-solving. Recent advancements in reasoning models have significantly enhanced LLMs’ ability […]
The DeepSeek Revolution: The race is not over, but the rules have irrevocably changed.
The meteoric rise of Chinese AI startup DeepSeek has sent shockwaves through Silicon Valley, exposing vulnerabilities in the West’s trillion-dollar AI investment strategy while offering a blueprint for democratizing artificial intelligence. By delivering high-performance models at a fraction of traditional costs, DeepSeek challenges the notion that AI dominance requires limitless capital—and its implications for global […]
The Symbiosis of Silicon and Soul: Marketing’s Evolution in the Age of Agentic AI
As we step into 2025, the marketing world is experiencing an unprecedented buzz around Agentic AI. This technology is not just an incremental improvement over traditional AI; it likely represents a significant leap in how businesses will engage with customers and manage their marketing strategies. The Evolution of AI in Marketing Agentic AI marks a […]
Sora AI Leak: How Ethical Concerns Are Shaping the Future of AI Video Generation
Artificial Intelligence (AI) is a rapidly evolving field that presents numerous opportunities for innovation, efficiency, and growth across various industries. However, the integration of AI into everyday life also brings significant challenges, particularly in balancing security, ethical development, and community engagement. This article explores these challenges and highlights recent examples of conflicts that illustrate the […]