How to Use AI in Marketing: The Ultimate Guide for Marketers
In the latest Meta earnings call, the word AI was mentioned a record 47 times! Meta, over the past two years, has shifted their investor messaging to focus on ways AI in marketing can bolster engagement and monetization, helping the company make more money. Frankly, the AI hype cycle is at its peak. Every big […]
CEO Guide: Data-Driven Marketing Optimization Strategies
In today’s digital landscape, the marketing and advertising technology ecosystem has evolved into a sophisticated framework that enables businesses to leverage data-driven marketing and effectively manage marketing optimization. This ecosystem is segmented into three interrelated layers: data, intelligence, and activation. Together, these layers provide an integrated approach to accessing and moving data across various solutions, channels, and customer […]
LLM in AI & Gen AI in Marketing: Key Factors for Cost & Implementation
Generative Artificial Intelligence (AI) has gained significant attention for its potential to transform various industries. Some of the ways that an organisation can use generative AI are – Personalising customer experiences, streamlining operations and efficiency, enhancing decision-making, preserving privacy and security, fraud detection and cybersecurity. However, most organisations are encountering challenges when implementing generative AI […]
Why Customer Single View? Insights, Challenges, Solutions
It’s been a long time since we have been discussing a customer single view or a 360-customer view. A plethora of marketing technologies, a promise of hyper-personalization like never before, and the use of artificial intelligence and analytics has helped build momentum towards achieving this. Marketers today understand that there is a need to continuously […]
Why Data Clean Rooms are Essential for 2024?
In the era of data-driven decision making, data clean rooms have emerged as a critical component of the digital marketing landscape. As we step into 2024, the role of data clean rooms is expected to evolve and expand, driven by advancements in technology and changing data privacy regulations. Understanding Data Clean Rooms Data clean rooms are secure […]
How Gen AI Can Enhance, Not Replace, Human Creativity?
Generative AI (gen ai) is a rapidly evolving field that has the potential to revolutionize the way we interact with technology. However, as with any innovative technology, there are concerns about how it will impact society. One of the biggest concerns is that generative AI will be used to replace human creativity and intuition. To […]
How to Build a Data Pipeline That Delivers Real Results?
Today, organizations deal with massive amounts of data. To analyze all this data, organizations need a single view of the entire data set. The problem is that data more often than not resides in multiple systems. It needs to be brought together meaningfully and purposefully through a data pipeline so that it can be effectively […]
Data Fabric: The What, How, and Why of Data Integration
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation, and organisation-wide digital transformations. Today, many organisations are able to collect data from various sources, but they are unable to collate, integrate, process, curate, and transform data. This has now become absolutely essential to deliver a holistic view of the business. Enter Data Fabric […]
Digital Identity Crisis? Here’s 5 Customer Identity Management Tips
I have encountered numerous instances where people face an identity crisis, but in the last few months the ‘digital identity’ crisis has been the most talked about. I typically relate this to the good old days when we used to attend conferences and seminars. I would bump into some people who knew me by name, […]
How is Data Analytics in Marketing Reshaping Strategies?
I just wanted to set the cat amongst the pigeons with the opening statement. Honestly, nobody knows the answer. Any analysis that we do these days, especially when looking at data analytics in marketing, has two factors: one – what is the trend month-on-month post-Covid19 impact on India since March? And two – what is […]