How Gen AI Can Enhance, Not Replace, Human Creativity?
Generative AI (gen ai) is a rapidly evolving field that has the potential to revolutionize the way we interact with technology. However, as with any innovative technology, there are concerns about how it will impact society. One of the biggest concerns is that generative AI will be used to replace human creativity and intuition. To […]
How to Build a Data Pipeline That Delivers Real Results?
Today, organizations deal with massive amounts of data. To analyze all this data, organizations need a single view of the entire data set. The problem is that data more often than not resides in multiple systems. It needs to be brought together meaningfully and purposefully through a data pipeline so that it can be effectively […]
Data Fabric: The What, How, and Why of Data Integration
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation, and organisation-wide digital transformations. Today, many organisations are able to collect data from various sources, but they are unable to collate, integrate, process, curate, and transform data. This has now become absolutely essential to deliver a holistic view of the business. Enter Data Fabric […]
Digital Identity Crisis? Here’s 5 Customer Identity Management Tips
I have encountered numerous instances where people face an identity crisis, but in the last few months the ‘digital identity’ crisis has been the most talked about. I typically relate this to the good old days when we used to attend conferences and seminars. I would bump into some people who knew me by name, […]
The Data Analytics Reboot: Is pre-Covid19 data irrelevant?
I just wanted to set the cat amongst pigeons with the opening statement. Honestly, nobody knows the answer. Any analysis that we do these days has two factors: one – what is the trend month-on-month post-Covid19 struct us in India in March? and two – what is the LFL comparison to last year? Depending on […]
From being right about data to showing the right way with data
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data than ever before. Amazon, Flipkart and retailers are tracking average basket size, frequency of purchase, garment size, units, colours, designs, patterns, etc. airlines are using […]
Democratization of data – A Govt. of India initiative
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform aims to democratise access to publicly available government data. It will host the latest data sets from various government websites, present them coherently, and provide tools for analytics and visualization. NDAP will follow a user-centric approach and will enable […]
The End of Third-Party Cookies: What It Means for Marketers
Users are demanding greater privacy, transparency, choice, and control over how their data is used or misused. It’s apparent that the web ecosystem needs to evolve quickly to meet these demands. Recently, as part of its Google privacy policy, Google announced that third-party cookies would be blocked in Chrome within two years. Safari had already blindsided […]
Importance of Prescriptive Analytics: Smarter Campaigns, Better Results
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades of blue’ campaign to the prospects? And many more such questions exist. Prescriptive analytics is about providing actionable insights, giving marketers recommendations on what steps […]
Personal Data Protection Bill 2019: What You Need to Know
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its introduction last year, MeitY (Ministry of Electronics and Information Technology), has solicited comments and suggestions on the PDP Bill from the public, various stakeholders, ministers […]