The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after meeting (and there are too many of them), I hear senior professionals dive straight into executional and tactical stuff. Almost always when my team presents strategic approach slides everybody wants to fast forward to the execution. ‘Don’t give me gyaan’ the team is told.
Sometimes I do find the state of marketing ..
