18 September 2023
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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18 September 2023
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast...
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11 September 2023
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
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Everything you need to know about Customer Experience

How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?

The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.

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Human,Connection,And,Artificial,Intelligence,(ai),Concept,,Generate,Innovative,Futuristic
Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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Closeup,On,Businessman,Holding,A,Wooden,Block,With,Brand,Loyalty
A great CX is the only way to build brand loyalty in the future.
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast...
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Screenshot 2023-09-11 175855
It takes a lot of hard work to make your customers life easy.
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
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Screenshot 2023-09-11 165558
Utilisation of Data Pipeline Architecture by Indian Enterprises
Today, organisations deal with massive amounts of data. To analyse all this data, organisations need...
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Digital,Technology,,Internet,Network,Connection,,Big,Data,,Digital,Marketing,Iot
The Latest CX Technologies to Boost Your Customer Experience Strategy
Customer experience (CX) is a concept that involves everything from the level of service to how well...
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Electric,Power,Light,Energy,Line,Wave,Fabric,Motion,Blur,,Big
It is time for Data Fabric instead of Data Silos
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation,...
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