When Physical AI Met Customer Experience: Key Insights from CES 2026

AI moved from screens to the real world at CES 2026, as humanoid robots, autonomous vehicles, health‑longevity tech and smart homes showcased “physical AI” in action—intelligent systems that see, move and decide autonomously, reshaping how brands design connected, trustworthy customer experiences across everyday life.​

There Will Be a Pre-AI and Post-AI History for All Organizations

AI will split every enterprise into a pre-AI past and a post-AI future. Organizations that localize intelligence, protect their data and culture, and design for AI sovereignty will write their own history—rather than having it algorithmically written for them by distant, one-size-fits-all systems.

Beyond Fair Use: How India Plans to Make AI Companies Share the Wealth

India’s proposed AI copyright framework forces a hard conversation: when models are trained on human creativity, who should be paid, how, and by whom ? This blog unpacks the DPIIT–NASSCOM clash and explores a pragmatic, multi-tier model for sharing AI’s upside with the people who make it possible.

TRAI’s Pilot and the End of Consent-Blind Marketing

India’s new digital consent pilot could redefine how brands earn the right to communicate. It replaces opaque, paper-based permissions with auditable, blockchain-backed, real‑time consent, tightly aligned with the DPDP Act. Brands must treat consent as a strategic asset—investing in transparent preference centres, interoperable martech, and value‑led communications to preserve reach while deepening customer trust.

Stop Prompting, Start Architecting: The AI Power Shift Smart Marketers Won’t Ignore

For the past two years, GenAI in marketing has largely meant writing clever prompts into chatbots, copy tools and content assistants. Marketers hoped that with just the right wording, a large language model (LLM) would reliably write, recommend, summarize and even make decisions across customer journeys. Reality has been messier: hallucinations, skipped instructions, inconsistent tone […]

You Cannot Be Sovereign on Borrowed Compute: Algorithmic Sovereignty, AI Governance, and the Battle for Digital Independence

Why Sovereignty Starts with Compute AI is reshaping what it means for a nation—and a business—to be truly sovereign. As governments and enterprises race to harness artificial intelligence, a single reality emerges: you cannot be sovereign on borrowed compute. This idea sits at the heart of China’s campaign for algorithmic self-sufficiency and is rapidly becoming a […]

When AI Goes Off-Script: Rogue Foundation Models, Foot Faults, and Unforced Errors

As the world tunes in to the drama at Wimbledon—where top seeds are tumbling and Centre Court is serving up upsets—and cricket fans track every twist of the India-England Test series at Edgbaston, it’s clear that even the best-prepared players and teams can’t always predict what happens next. Whether it’s a surprise foot fault at match […]

The Human Touch: How Smart UI Design Will Make or Break Generative AI Adoption

There is no doubt that Generative AI is going to impact our professional lives big time. However, the more time I spend on such projects, experiments, and discussions, I discover that one of the biggest things that will need to be addressed is the UI. Gen AI is transforming industries by enabling the creation of […]

Claude 3.7 Sonnet: Anthropic’s Hybrid AI Model with User-Controlled Reasoning

Anthropic, a leading AI research company, this Monday, unveiled Claude 3.7 Sonnet, their latest large language model (LLM), touted as a “hybrid reasoning model.” Just a few days back I had written on – The Chain-of-Thought Breakthrough: How LLMs are Learning to Reason Like Humans – CXMLab. This launch marks a significant step in the […]

The Chain-of-Thought Breakthrough: How LLMs are Learning to Reason Like Humans

The evolution of Large Language Models (LLMs) has been one of the most transformative developments in artificial intelligence. Traditionally, these models excelled at generating human-like text, summarizing information, and answering questions. However, they often struggled with tasks requiring deeper reasoning, contextual understanding, and multi-step problem-solving. Recent advancements in reasoning models have significantly enhanced LLMs’ ability […]