I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some…
Posts published in “Uncategorized”
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least for many of us). I am no exception – From…
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its…
Customer Contact Centres are undergoing a transformation globally. I wonder why they have taken such a long time to evolve, maybe because it was a process thing. For marketing teams,…
Connected strategies are going to be the norm moving forward. Technology professionals are taking rapid strides to ensure that customer centric ideas and tech centric platforms move hand in had.…