The key is to align business metrics with MarTech goals

Martech and technology trends are driving a lot of marketing conversations. Technology transformation, enterprise digital transformation, automation, hyper-automation are buzz words. With thousands of marketing technologies available today, organizations are also debating on how they can drive personalization, hyper-personalization at scale to drive business growth while delivering a great customer experience. 

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Why digital transformations are so difficult?
At any of the Summits one goes to these days there are innumerable presentations on digital transformations...
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10 Technology trends in 2020 cxmlab
10 Technology Trends in 2020
Technology and transformation now go hand in hand. The words have become synonymous and are used interchangeably. ...
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10 mobile trends in 2020
10 Mobile trends for 2020
The total number of mobile subscribers in India currently are 1.2 billion according to TRAI. This is...
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Living on the Edge (Computing): What is it all about?
Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome...
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marketing cloud man cxmlab
Remove the cobwebs. Add the cloud. The marketing cloud.
The job in marketing today is all about culling out insights from vast amounts of customer data, creating...
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Why do Marketers need to keep pace with tectonic shifts in technology?
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX...
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The Digital Identity Crisis!
I have encountered numerous instances where people face an identity crisis, but in the last few months...
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MMA & Hansa Cequity Modern Marketers Guide to MarTech Maturity
Technology is today forcing organizations to rethink their business models, organization structures,...
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Google – Taking online privacy head-on
Users are demanding greater privacy, transparency, choice and control over how their data is used or...
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Future of connected living – An interesting report
Connected strategies are going to be the norm moving forward. Technology professionals are taking rapid...
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