Martech and technology trends are driving a lot of marketing conversations. Technology transformation, enterprise digital transformation, automation, hyper-automation are buzz words. With thousands of marketing technologies available today, organizations are also debating on how they can drive personalization, hyper-personalization at scale to drive business growth while delivering a great customer experience. 

Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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It takes a lot of hard work to make your customers life easy.
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
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The Latest CX Technologies to Boost Your Customer Experience Strategy
Customer experience (CX) is a concept that involves everything from the level of service to how well...
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The Digital Identity Crisis!
I have encountered numerous instances where people face an identity crisis, but in the last few months...
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MMA & Hansa Cequity Modern Marketers Guide to MarTech Maturity
Technology is today forcing organizations to rethink their business models, organization structures,...
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Why do Marketers need to keep pace with tectonic shifts in technology?
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX...
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