Customer Experience Management
In the age of the always-connected customer, it is the experience that will build the brand and drive value

Enhancing consumer experience or Customer Experience, CX as we all know it has taken centre-stage as the biggest differentiator for growth and retention. Any organization worth its salt wants to provide a connected customer experience. It is easier said than done. It involves multiple challenges internally and externally, and requires senior management alignment, commitment and oversight for it to have a chance for success. 

The Next Act for CMOs
I have been reading with great interest about how the role of the CMO is changing and evolving. The base...
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Leading with creativity, not technology
The idea of leading with creativity and not technology coming from a professional who is offering Martech...
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Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world
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Connected devices will drive connected customer experiences
The future of customer experience is staring us in the face. Augmented Reality will bring the store into...
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The conundrum of creating connected customer strategies for India
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In the digital world brands are much more in your face and not so much in your mind
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Top 10 CX quotes to imbibe in 2020
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10 Customer Experience (CX) Trends in 2020
Digitisation has led to the democratisation of the customer experience like never before. Its impact...
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