Enhancing consumer experience or Customer Experience, CX as we all know it has taken centre-stage as the biggest differentiator for growth and retention. Any organization worth its salt wants to provide a connected customer experience. It is easier said than done. It involves multiple challenges internally and externally, and requires senior management alignment, commitment and oversight for it to have a chance for success.
I have been reading with great interest about how the role of the CMO is changing and evolving. The base...
The idea of leading with creativity and not technology coming from a professional who is offering Martech...
These are unprecedented times as billions around the world are staying in, and as a result, markets and...
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least...
Today, all products are conversations. Be it product-driven brands or service-driven brands, they are...
The future of customer experience is staring us in the face. Augmented Reality will bring the store into...
The current buzzwords in marketing seem to be connected customer strategies. Many books and articles...
As budget 2020 turns out to be a non-event and a lot of focus is still on Kunal Kamra’s encounter with...
It’s been a few years that Customer Experience has taken centre-stage. But beyond lip service what is...
Digitisation has led to the democratisation of the customer experience like never before. Its impact...