Customer Experience Management
In the age of the always-connected customer it is the experience that will build the brand and drive value

Enhancing Consumer experience or Customer Experience, CX as we all know it has taken centre stage as the biggest differentiator for growth and retention. Any organisation worth its salt wants to provide a connected customer experience. It is easier said then done. It involves multiple challenges internally and externally and requires senior management alignment and commitment and oversight for it to have a chance for success. 

Metaverse,Technology,Future,Concept
Marketing in Metaverse: For better or for Verse?
People working in new age industries are obsessed with the new buzz words, technologies, ideas. Who knows...
Read More
Business,,Technology,,Internet,And,Network,Concept
The Next Act for CMOs
I have been reading with great interest about how the role of the CMO is changing and evolving. The base...
Read More
creativity leads tech
Leading with creativity, not technology
The idea of leading with creativity and not technology coming from a professional who is offering Martech...
Read More
inside the consumers mind cxmlab
Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world.
These are unprecedented times as billions around the world are staying in, and, as a result, markets...
Read More
netflix
The science behind the art at Netflix
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least...
Read More
MX Report 2020
Marketing Experience(MX)- The next competitive battleground for brands
Today, all products are conversations. Be it product-driven brands or service-driven brands, they are...
Read More
connected devices will drive connected experiences cxmlab
Connected devices will drive connected customer experiences
The future of customer experience is staring us in the face. Augmented Reality will bring the store into...
Read More
connected customer strategy
The conundrum of creating connected customer strategies for India
The current buzzwords in marketing seem to be connected customer strategies. Many books and articles...
Read More
Brands in a digital world
In the digital world brands are much more in your face and not so much in your mind
As budget 2020 turns out to be a non-event and a lot of focus still on Kunal Kamra’s encounter with Arnab...
Read More
top 10 CX quotes for 2020 cxmlab
Top 10 CX quotes to imbibe in 2020
It’s been a few years that Customer Experience has taken centre stage. But beyond lip service what is...
Read More