Enhancing Consumer experience or Customer Experience, CX as we all know it has taken centre stage as the biggest differentiator for growth and retention. Any organisation worth its salt wants to provide a connected customer experience. It is easier said then done. It involves multiple challenges internally and externally and requires senior management alignment and commitment and oversight for it to have a chance for success.
People working in new age industries are obsessed with the new buzz words, technologies, ideas. Who knows...
I have been reading with great interest about how the role of the CMO is changing and evolving. The base...
The idea of leading with creativity and not technology coming from a professional who is offering Martech...
These are unprecedented times as billions around the world are staying in, and, as a result, markets...
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least...
Today, all products are conversations. Be it product-driven brands or service-driven brands, they are...
The future of customer experience is staring us in the face. Augmented Reality will bring the store into...
The current buzzwords in marketing seem to be connected customer strategies. Many books and articles...
As budget 2020 turns out to be a non-event and a lot of focus still on Kunal Kamra’s encounter with Arnab...
It’s been a few years that Customer Experience has taken centre stage. But beyond lip service what is...