These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground. On one hand, in just
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has
Providing easy access to finance first requires bringing the population into the country’s formal financial system. We all know that entrepreneurship, investment and economic growth suffer when a parallel system
According to an industry estimate, Influencer Marketing is set to be a $10 Billion business globally by 2020. It is important to understand the reasons for the rise of Influencer
There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms are a sign of expertise or the next big tectonic
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