Tools & Resources
Make the tool toil for you and not the other way around
inside the consumers mind cxmlab
Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world
These are unprecedented times as billions around the world are staying in, and as a result, markets and...
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Are we ready for the new normal post Covid19
Are we ready for the new normal post COVID-19?
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that...
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change management cxmlab
The design of digital financial infrastructure: India – A report by BIS
Providing easy access to finance first requires bringing the population into the country’s formal financial...
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Who gets influenced
Who gets influenced by Influencer Marketing?
According to an industry estimate, Influencer Marketing is set to be a $10 Billion business globally...
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Artificial-Intelligence
How real is Artificial Intelligence in the context of Marketing
There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer...
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THE VALUE DILEMMA: CHOOSING THE RIGHT MARTECH STACK
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has...
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Exit-CRM.-Enter-CXM
EXIT CRM. ENTER CXM.
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where...
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