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Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world
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Are we ready for the new normal post COVID-19?
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The design of digital financial infrastructure: India – A report by BIS
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Customer Experience
Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world
Neeraj Pratap
These are unprecedented times as billions around the world are staying in, and as a result, markets and...
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Tools & Resources
Are we ready for the new normal post COVID-19?
Neeraj Pratap
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that...
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Change Management
The design of digital financial infrastructure: India – A report by BIS
Neeraj Pratap
Providing easy access to finance first requires bringing the population into the country’s formal financial...
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Tools & Resources
Who gets influenced by Influencer Marketing?
Neeraj Pratap
According to an industry estimate, Influencer Marketing is set to be a $10 Billion business globally...
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MarTech
How real is Artificial Intelligence in the context of Marketing
Neeraj Pratap
There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer...
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Tools & Resources
THE VALUE DILEMMA: CHOOSING THE RIGHT MARTECH STACK
Neeraj Pratap
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has...
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