Data & Analytics
is a double-edged sword. Actionable insights will drive value creation

The future of marketing is data-driven marketing and data strategies are at the heart of business decision-making. The space is exploding with AI, ML and a multitude of new technologies are providing real-time data to drive business analytics. Going forward less is more and more of relevant real-time data will be the key for business success. 

The Data Analytics reboot cxmlab
The Data Analytics Reboot: Is pre-Covid19 data irrelevant?
We live in strange times in complicated times. We also now live in a world that is driven by digital...
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Democratization of data - A Govt. of India initiative
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform...
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Personal data protection bill cxmlab
India – The Personal Data Protection Bill 2019 – Update
I had first written about this in July 2018.  Justice B. N. Srikrishna and his committee had submitted...
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The science behind the art at Netflix
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least...
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story telling with data cxmlab
From being right about data to showing the right way with data
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More...
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analytics for biz performance cxmlab
The importance of prescriptive analytics in marketing
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending...
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a lateral approach to a comprehensive data strategy cxmlab
A lateral approach to a comprehensive data strategy
There is a huge amount of organised government data available for organisations to leverage but how many...
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Marketing data is the most unexploited organisational asset cxmlab
Marketing data is the most unexploited organisational asset
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back...
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CLTV cxmlab (2)
Understanding CLTV - A key KPI for business success
The recurring theme through this year has been customer retention. The needle is now moving from customer...
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