Data & Analytics

The future of marketing is data-driven marketing and data strategies are at the heart of business decision-making. The space is exploding with AI, ML and a multitude of new technologies are providing real-time data to drive business analytics. Going forward less is more and more of relevant real-time data will be the key for business success. 

Charting a Unified Path in the Customer Data Landscape
It’s been a long time since we have been discussing a customer single view or a 360-customer view. A...
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DCR, Data Clean room
The Future of Data Clean Rooms in 2024
In the era of data-driven decision making, data clean rooms have emerged as a critical component...
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Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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CLTV cxmlab (2)
Understanding CLTV - A key KPI for business success
The recurring theme through this year has been customer retention. The needle is now moving from customer...
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Marketing data is the most unexploited organisational asset cxmlab
Marketing data is the most unexploited organisational asset
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back...
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a lateral approach to a comprehensive data strategy cxmlab
A lateral approach to a comprehensive data strategy
There is a huge amount of organised government data available for organisations to leverage but how many...
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Screenshot 2023-09-11 165558
Utilisation of Data Pipeline Architecture by Indian Enterprises
Today, organisations deal with massive amounts of data. To analyse all this data, organisations need...
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analytics for biz performance cxmlab
The importance of prescriptive analytics in marketing
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending...
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Democratization of data - A Govt. of India initiative
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform...
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story telling with data cxmlab
From being right about data to showing the right way with data
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More...
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