The future of marketing is data-driven marketing and data strategies are at the heart of business decision-making. The space is exploding with AI, ML and a multitude of new technologies are providing real-time data to drive business analytics. Going forward less is more and more of relevant real-time data will be the key for business success.
We live in strange times in complicated times. We also now live in a world that is driven by digital...
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform...
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted...
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least...
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More...
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending...
There is a huge amount of organised government data available for organisations to leverage but how many...
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back...
The recurring theme through this year has been customer retention. The needle is now moving from customer...