Change Management

It is a discipline that is here to stay forever. It requires a mindset and cultural shift. 

Change Management
Neeraj Pratap

The Next Act for CMOs

I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some

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Change Management
Neeraj Pratap

Change makers in a game changing 2021

There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many

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Change Management
Neeraj Pratap

Leading with creativity, not technology

The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after

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Change Management
Neeraj Pratap

Character in times of COVID-19

It has been an unprecedented week. We have been aware of the danger for some time now and have been moving in the lower gears, waiting, watching, anticipating a little,

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