Everything you need to know about Customer Experience

How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?

The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.

Latest Article

Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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A great CX is the only way to build brand loyalty in the future.
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast...
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It takes a lot of hard work to make your customers life easy.
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
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Utilisation of Data Pipeline Architecture by Indian Enterprises
Today, organisations deal with massive amounts of data. To analyse all this data, organisations need...
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The Latest CX Technologies to Boost Your Customer Experience Strategy
Customer experience (CX) is a concept that involves everything from the level of service to how well...
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It is time for Data Fabric instead of Data Silos
Conventional data integration is no longer relevant for real-time connectivity, self-service, automation,...
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Published Articles

Storyboard18 - Stacks & Strategies | The Game of MadTech and Data

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit…

Council Post: Things companies should keep in mind when using customer data to design marketing strategies

The companies should take initiatives…


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Published Articles