Everything you need to know about Customer Experience

How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?

The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.

Latest Article

LLM Economics - A Guide to Generative AI Implementation Cost
Generative Artificial Intelligence (AI) has gained significant attention for its potential to transform...
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Charting a Unified Path in the Customer Data Landscape
It’s been a long time since we have been discussing a customer single view or a 360-customer view. A...
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DCR, Data Clean room
The Future of Data Clean Rooms in 2024
In the era of data-driven decision making, data clean rooms have emerged as a critical component...
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Building humanity into Generative AI
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
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A great CX is the only way to build brand loyalty in the future.
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast...
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Screenshot 2023-09-11 175855
It takes a lot of hard work to make your customers life easy.
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
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Published Articles

Storyboard18 - Stacks & Strategies | The Game of MadTech and Data

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit…

Council Post: Things companies should keep in mind when using customer data to design marketing strategies

The companies should take initiatives…


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Published Articles