How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?
The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.
The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit…
The companies should take initiatives…