The new normal is passe. We are today living a life we never imagined 16 months back. No doubt every second strategist worth his salt is telling us to ‘re-imagine’.…
Posts tagged as “cxmlab”
Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies…
There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many…
The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after…
These are unprecedented times as billions around the world are staying in, and as a result, markets and economies are struggling to hold their ground. On one hand, in just…
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least for many of us). I am no exception – From…
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Today, all products are conversations. Be it product-driven brands or service-driven brands, they are more and more differentiated by their experiences. Companies or brands that deliver memorable experiences to customers…
The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a…