We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive…
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Posts published in “Behavioral Economics”
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
I have been a Behavioural Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy…
Behavioural Economics has been around for some time. People like Richard Thaler, Robert Shiller, Trversky, Cass Sunstein, Dan Ariely and many more have given their life to it. But it…
I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and…
Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting…
I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral…