I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some…
Posts published in “Change Management”
The new normal is passe. We are today living a life we never imagined 16 months back. No doubt every second strategist worth his salt is telling us to ‘re-imagine’.…
There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many…
We all know that for an inquisitive mind, leadership lessons can be learnt from anyone and in the most unlikely of circumstances. But today, I want to be predictable and…
The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after…
In early May 2020, when I spoke to the owners of one of the biggest fashion brands in the country, they were despondent. Lockdown after lockdown over a four-month period…
Management teams across businesses and industries are furiously having online meetings, discussions and brainstorming sessions. Since customers have deserted them or rather, they have been forced into isolation, there is…
It has been an unprecedented week. We have been aware of the danger for some time now and have been moving in the lower gears, waiting, watching, anticipating a little,…
Look around any corporate house, manufacturer, service provider and one theme that resonates across is change management. So why do organisations need to change? They need to change because they…
The mood in corporate India has been muted (that’s an understatement). Ok. The mood in Corporate India has been morbid. The sensex is hitting stratosphere and the sentiment is hitting…