In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
Posts published in “Data and Analytics”
Almost every meeting with the leadership team of the client starts with the following questions: Where are the actionable insights? What is the business implication of all the data driven…
The recurring theme through this year has been customer retention. The needle is now moving from customer acquisition to customer retention. According to the Hansa Cequity insights team it costs…
There is too much noise around Data & Analytics and not without good reason. There is a huge amount of customer data being collected, processed and hopefully turned into value…
The need and hunger for data in an organisation is cliché. Organisations need to move beyond the obvious and they are unable to do so because they are not certain…
In a world where every professional is drowning in data, we need to take this discipline seriously in a new AI and ML driven world. Decision intelligence is an engineering…
The web was designed to bring people together and make knowledge freely available. It has changed our lives forever and many more are still waiting. Each one of us a…
The web has become so ubiquitous. Its growth over the last thirty years has been staggering. IF you want to get a sense of the speed at which the web…
Technological advances have led to large volumes of data being generated through and there is an increasing dependence of businesses on data-driven decision making. On the other hand, there is…
In the early part of the evolution of marketing as a discipline there were a lot theories and strategies. Almost none of them were backed by data. Today, in the…