There is a huge amount of organised government data available for organisations to leverage but how many are doing it? Countries around the world are embarking on significant modernisation of…
Posts published in “Data Analytics”
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
The recurring theme through this year has been customer retention. The needle is now moving from customer acquisition to customer retention. According to the Hansa Cequity insights team it costs…