It’s been a long time since we have been discussing a customer single view or a 360-customer view. A plethora of marketing technologies, a promise of hyper-personalisation like never before,…
Posts published in “Data Analytics”
In the era of data-driven decision making, data clean rooms have emerged as a critical component of the digital marketing landscape. As we step into 2024, the role of data clean rooms…
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact with technology. However, as with any innovative technology, there are concerns about how…
Today, organisations deal with massive amounts of data. To analyse all this data, organisations need a single view of the entire data set. The problem is that data more often…
I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least for many of us). I am no exception – From…
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data…
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform aims to democratise access to publicly available government data. It will host the latest…
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades…
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its…