I am sure the lock-down has given us enough time to catch-up or binge watch on Netflix (well, at least for many of us). I am no exception – From…
Posts published in “Data Analytics”
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data…
NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform aims to democratise access to publicly available government data. It will host the latest…
In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades…
I had first written about this in July 2018. Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its…
There is a huge amount of organised government data available for organisations to leverage but how many are doing it? Countries around the world are embarking on significant modernisation of…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
The recurring theme through this year has been customer retention. The needle is now moving from customer acquisition to customer retention. According to the Hansa Cequity insights team it costs…