There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer…
Posts published in “MarTech”
All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the…
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many…