Technology and transformation now go hand in hand. The words have become synonymous and are used interchangeably. It’s almost like there is a technology assault on our senses and sensibilities.…
Posts published in “MarTech”
At any of the Summits one goes to these days there are innumerable presentations on digital transformations and how successfully they are being accomplished and the speed at which they…
Connected strategies are going to be the norm moving forward. Technology professionals are taking rapid strides to ensure that customer centric ideas and tech centric platforms move hand in had.…
There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer…
All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the…
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many…