In early May 2020, when I spoke to the owners of one of the biggest fashion brands in the country, they were despondent. Lockdown after lockdown over a four-month period…
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Posts tagged as “behavioural insights”
We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive…
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
I have been a Behavioural Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy…