The current buzzwords in marketing seem to be connected customer strategies. Many books and articles are being written on the subject. But how true is all of it and how…
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Posts tagged as “chief marketing officers”
As budget 2020 turns out to be a non-event and a lot of focus is still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not…
Users are demanding greater privacy, transparency, choice and control over how their data is used or misused. It’s apparent that the web ecosystem needs to evolve and evolve very quickly…
We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive…
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
I have been a Behavioural Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy…
The total number of mobile subscribers in India currently are 1.2 billion according to TRAI. This is not a revolution, it’s a Tsunami – multiple revolutions rolled into one. The…
The pace of change in customer behaviour is huge. A lot of this is enabled by technology and customer bench marking of experiences now cuts across categories. Competition can be…