We make decisions all the time and we almost always believe that we are making rational and thought-through decisions. The truth cannot be further from this. The concept of cognitive…
Posts tagged as “CXM”
Very early on in my advertising career I had realised that what people say and what they do are not always the same thing. One of the classic Ogilvy quotes…
I have been a Behavioural Economics enthusiast for a few years now. I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy…
The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a…
The total number of mobile subscribers in India currently are 1.2 billion according to TRAI. This is not a revolution, it’s a Tsunami – multiple revolutions rolled into one. The…
Almost every meeting with the leadership team of the client starts with the following questions: Where are the actionable insights? What is the business implication of all the data driven…
It’s been a few years that Customer Experience has taken centre-stage. But beyond lip service what is the real action on the ground? In my mind CX is hijacked by…
Digitisation has led to the democratisation of the customer experience like never before. Its impact was already felt in 2019 but going forward it will show a huge delta change.…
We have all heard of the winner’s curse. I see this in action almost every day when I meet various marketing heads. Everyone is just looking at quick wins and…