Head – Strategic Marketing and Investment at Dabur India Limited
Minoo heads marketing strategy and investments across categories within Dabur translating to 400 cr of advertising promotion spends over 5500 cr of business. This entails identifying investment opportunities leading to maximizing revenue while generating optimum ROI. The investments pan across all mediums- television, print, , digital , social media, ecommerce consumer insights and engagement. Relentless focus on bringing down cost while maximizing revenue is the key focus of this function. I had an interesting conversation on her long journey with the Dabur brand and her philosophy and approach to brand building in a digital world.
Courtesy – www.supergrowmedia.com