Podcast with Minoo Phakey

Published September 2, 2020 by Neeraj Pratap

Head – Strategic Marketing and Investment at Dabur India Limited

Minoo heads marketing strategy and investments across categories within Dabur translating to 400 cr of advertising promotion spends over 5500 cr of business. This entails identifying investment opportunities leading to maximizing revenue while generating optimum ROI. The investments pan across all mediums- television, print, , digital , social media, ecommerce consumer insights and engagement. Relentless focus on bringing down cost while maximizing revenue is the key focus of this function. I had an interesting conversation on her long journey with the Dabur brand and her philosophy and approach to brand building in a digital world.

Courtesy – www.supergrowmedia.com

Neeraj Pratap

Neeraj Pratap Sangani is a Customer Experience Management & Marketing specialist with more than 29 years’ experience in business/marketing consulting, brand building, strategic marketing, and digital marketing. He has developed and executed connected customer experience strategies, CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Agro-Chemicals & Print Media. Neeraj is an Alumni of UCLA Anderson School of Management. A certified Behavioural economist. A post graduate diploma holder in Human Rights. A writer, director, and actor.

Published in Guest Article