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Everything you need to know about Customer Experience
How does one leverage this to provide a great customer experience leading to greater sales, more efficiencies and reduced costs?
The answer is – by humanizing technology. CXM Lab is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organizations.
Latest Article
Generative Artificial Intelligence (AI) has gained significant attention for its potential to transform...
It’s been a long time since we have been discussing a customer single view or a 360-customer view. A...
In the era of data-driven decision making, data clean rooms have emerged as a critical component...
Generative AI is a rapidly evolving field that has the potential to revolutionize the way we interact...
Brand loyalty is dead. Long live brand loyalty! Over the last couple of decades many pundits have forecast...
The last couple of years have been cathartic for businesses and society in general. People have reimagined...
Published Articles
How New Customer Data Architectures Can Help Transform Businesses
Date: October 19, 2022
The New Abnormal: Dynamic Strategy Planning
Date: April 8, 2022
How can data science improve customer experience?
Date: November 29, 2022
Automation Vs People – The current conundrum
Date: February 22, 2023
Can designing experiences lead to customer action?
Date: January 27, 2023
The “AIM Top 20 CEOs of Boutique Data Science Service Providers 2023” isn’t just
Date: January 27, 2023
Automation Vs People – The current conundrum
Date: February 25, 2023
Stacks & Strategies - The Game of MadTech and Data
Date: July 1, 2022
Marketing needs to lead with creativity, not technology
Date: April 10, 2022
Connected Customer Experience by Design: Solving the Complex Jigsaw
Date: April 8, 2022
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