She is currently a Senior Advisor at the Busara Center for Behavioural Economics, a research and advisory firm dedicated to advancing and applying behavioural science in the Global South and a board member at The Life You Can Save, a non-profit that inspires and empowers people to take action in the fight against global poverty. Before this, she was the founding Director of the Centre for Social and Behaviour Change at Ashoka University, a centre funded by the Bill & Melinda Gates Foundation.
Neela has more than fifteen years of experience in the private sector across consumer insights, branding, strategy consulting and sales. She has worked with leading consumer packaged goods multinationals Nestle, Unilever and PepsiCo and with strategy consulting firm Accenture. Neela has an MBA from IIM Calcutta and a PhD in Marketing (Consumer Psychology) from The Wharton School, University of Pennsylvania.